This Girl Can have just relaunched their campaign with another inspiring advert to motivate more women to take part in sport and physical activity. Women have long faced social pressures, judgement, and fear of talking about issues which society has deemed ‘taboo’ when it comes to their bodies and exercising. This campaign aims to show the unfiltered reality of exercise, whilst celebrating women of all shapes and sizes, abilities and backgrounds, to empower them to become more active and confident. The new campaign also focuses on periods, menopause, pregnancy and motherhood, and how women use exercise as a way to combat symptoms or allow time for themselves.
Since This Girl Can launched in 2015, it has inspired 3.5 million women to get active but there is still a long way to go, with 40% of women aged 16 and over insufficiently active, compared with 35% of men (Active Lives, 2018). Sport and Physical Activity’s new strategy: Do What Moves You also aims to celebrate and encourage anybody of any ability to engage in sport and physical activity, and to get moving in whatever way works for them.
There are a number of opportunities available for women to get more active across the campus including:
- Female only swim sessions @ The Edge pool (Tuesdays 10:45-11:45 and Fridays 21:15-22:15)
- Women only strength training courses – the perfect opportunity for beginners or intermediates to learn new techniques to improve their workouts
- Join the Couch to 5K programme to get more active in a safe, social and friendly environment. The deadline to sign-up is Tuesday 4th February
- From 27 January there will be a range of beginner’s group exercise classes added to The Edge class timetable including Yoga, Barre Pilates, Body Pump, Zumba and Kaiser/Spin. There are also a range of dance based group exercise classes, which are a great way to have fun whilst exercising including Zumba, Clubbercise, Dance Fitness and Body Jam
- Join the 5-a-side football social league by registering a team to take part. We will soon be sharing details about our new netball social league for staff. Contact R.J.Harrison1@leeds.ac.uk for more information
- The LOGIK centre will soon be releasing details of their Winter/Spring 2020 programme, which will include antenatal exercise classes as well as the introduction of yoga for menopause. You can check for updates here.
Do you have an inspirational story that you would like to share to help motivate and inspire other women to get active? Whatever it is that keeps you moving – whether it’s playing a team sport, yoga, dog walking, pram pushing, weight lifting, gardening or swimming – we’d love to hear! Contact Beth Fadden, Physical Activity and Wellbeing Manager at email@example.com