Customer First Award

We are delighted to announce that Sport & Physical Activity as part of Commercial Services has achieved the Customer First Standard which it has held since 2011.

This is a reflection of our efforts as a service to put the customer at the heart of what we do and deliver a first-class customer experience.

Customer First is the national standard which assesses and recognises excellence in meeting customer expectations on a consistent and regular basis. The process to achieve Customer First recognition is rigorous, however, Sport & Physical Activity proved that it is providing high levels of customer service by maintaining compliance against all 32 standards covering Customer Relationships, Market Awareness and People Management.

The Assessor noted a number of areas of good practice, including our commitment to market research, customer consultation and feedback. The assessor stated:

Throughout the Commercial Services teams there is strong evidence that the customer is firmly at the heart of all strategic and operational discussions’’